Hi, I’m Jo

I’m a financial fitness instructor for women.

Perhaps before I go any further, I had better explain what a financial fitness instructor does.  I help women in business to create systems and processes to deal with their financial stuff like accounts, tax, savings and debt elimination, along with creating mindset shifts in relation to money so that you can head towards financial freedom.

I trained and worked as a Chartered Accountant and also became an Independent Financial Advisor for a number of years as well as owning my own business since 1999 (yep, I really am that old!). 

I’ve also authored several journals which use the Law of Attraction and written books about finances, taxes and abundance (and most recently co-authored The Abundance Factor with Law of Attraction Guru, Joe Vitale) .

My journey to financial success hasn’t always been smooth – despite my two decades in the financial industry.  Why?  Well, like many smart women in business, I didn’t grasp the importance of adopting a positive money mindset.  So despite my extensive financial industry experience, I found herself with a business on the verge of financial collapse in 2009.

Thankfully, this pivotal time led me to discover the Law of Attraction – the key to my biggest financial breakthrough yet – and I ‘ve never looked back.

Equipped with a new money story and an abundance strategy that helped me avoid bankruptcy, become debt-free and turn my finances around forever, I knew that I’d discovered my real vocation.

 So in 2015, my Financial Fitness Instructor business was formed and I’ve been sharing my secrets to financial success and abundance ever since through 1-2-1 coaching, an online Financial Fitness Club and my books and training programmes.

 My mission? To support savvy women from all over the world to become financially fit, create a healthy money mindset and blitz those limiting beliefs that have held them back for too long.


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